Firm analysis

Aviva Life & Pensions UK Limited complaint analysis

A public analysis page covering published Financial Ombudsman decisions involving Aviva Life & Pensions UK Limited, including outcome context, product mix, complaint themes, and representative cases.

Page summary

2,351 published decisions involving Aviva Life & Pensions UK Limited, with product mix, upheld-rate context, complaint themes, precedent signals, and representative cases.

Published decisions

2,351

Firm-specific decision volume in the public corpus

Upheld rate

25.4%

597 upheld decisions

Latest published decision 02 Feb 2026

Published decisions

2,351

Firm-specific decision volume in the public corpus

Upheld rate

25.4%

597 upheld decisions

Leading product

Investment and pensions

798 decisions

Leading complaint theme

Delay In Claim Handling

448 tagged decisions

Aviva Life & Pensions UK Limited at a glance

Aviva Life & Pensions UK Limited appears in 2,351 published decisions in this corpus. 25.4% of those decisions were upheld, which gives a public view of how often complaints involving this firm ended in a fully upheld outcome in the final published set.

Investment and pensions is the firm’s clearest product exposure in the published decisions, with 798 decisions and an upheld rate of 19.8%.

  • Latest active year in the published data: 2026 (4 decisions)
  • Most common complaint theme: Delay In Claim Handling
  • Most common precedent signal: Cobs

Volume and outcome trajectory

Aviva Life & Pensions UK Limited's decision trail runs from 2013 to 2026. That range gives enough public history to see whether complaint exposure has been broad-based or concentrated into certain years.

In the latest year represented here, Aviva Life & Pensions UK Limited appeared in 4 published decisions with an upheld rate of 25.0%.

  • 2026: 4 decisions, 25.0% upheld
  • 2025: 276 decisions, 34.1% upheld
  • 2024: 213 decisions, 28.2% upheld
  • 2023: 257 decisions, 39.3% upheld
  • 2022: 272 decisions, 26.5% upheld

Themes, products, and precedent signals

Delay In Claim Handling is the strongest complaint-theme signal tied to Aviva Life & Pensions UK Limited in the published decisions. In this corpus, those themes are the most stable public proxy for complaint “type”.

Cobs, Disp, Consumer Credit Act 1974, and others are the most visible precedent signals in the firm’s published decisions. That gives extra context on the rules and fairness arguments appearing most often around the firm.

  • Investment and pensions: 798 decisions
  • Second complaint theme: Communication Failure
  • Second precedent signal: Disp

Representative cases

Recent published decisions in this slice

5 examples shown

DRN-590806002 Feb 2026Not upheld

Aviva Life & Pensions UK Limited · Insurance

My final decision is that the offer Aviva Life & Pensions UK Limited has made is fair and reasonable, so it should now pay Mrs C £100 compensation for the distress and inconvenience caused. Under the rules of the Financial Ombudsman Service, I’m required to ask Mrs C to accept or reject my decision before 2 March 2026.

View source decision
DRN-567953130 Jan 2026Upheld

Aviva Life & Pensions UK Limited · Insurance

For the reasons I’ve given above, I uphold this complaint. Aviva Life & Pensions UK Limited should put things right as I’ve set out above.

View source decision
DRN-611717130 Jan 2026Not upheld

Aviva Life & Pensions UK Limited · Insurance

• The FCA’s Principles for Businesses, in particular Principle 6 and Principle 7; • The FCA’s Conduct of Business Sourcebook (COBS), in particular COBS 2. 1.

View source decision
DRN-582488529 Jan 2026Not upheld

Aviva Life & Pensions UK Limited · Pensions and Annuities

My final decision is that I do not uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr B to accept or reject my decision before 26 February 2026.

View source decision
DRN-601700930 Dec 2025Not upheld

Aviva Life & Pensions UK Limited · Insurance

DRN-6017009 The complaint Mr H and Miss M are unhappy that Aviva Life & Pensions UK Limited didn’t give them the right information about their life insurance policy What happened Miss M was diagnosed with breast cancer. Mr H contacted Aviva, who offer critical illness cover to his e... (3 pages)

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