Firm analysis

Aviva Life & Pensions UK Limited complaint analysis

A public analysis page covering published Financial Ombudsman decisions involving Aviva Life & Pensions UK Limited, including outcome context, product mix, complaint themes, and representative cases.

Published decisions

2,380

Firm-specific decision volume in the public corpus

Upheld rate

25.4%

604 upheld decisions

Page summary

2,380 published decisions involving Aviva Life & Pensions UK Limited, with product mix, upheld-rate context, complaint themes, precedent signals, and representative cases.

Published decisions

2,380

Firm-specific decision volume in the public corpus

Upheld rate

25.4%

604 upheld decisions

Latest published decision 03 Jul 2026

How to use this page

Read the metrics first, then the ranked view.

The top-line cards show scale and outcome context. The ranked view and representative decisions show where the slice is concentrated and what the published decision set actually looks like.

Published decisions

2,380

Firm-specific decision volume in the public corpus

Upheld rate

25.4%

604 upheld decisions

Leading product

Investment and pensions

798 decisions

Leading complaint theme

Delay In Claim Handling

462 tagged decisions

Aviva Life & Pensions UK Limited at a glance

Analysis

Aviva Life & Pensions UK Limited appears in 2,380 published decisions in this corpus. 25.4% of those decisions were upheld, which gives a public view of how often complaints involving this firm ended in a fully upheld outcome in the final published set.

Investment and pensions is the firm’s clearest product exposure in the published decisions, with 798 decisions and an upheld rate of 19.8%.

  • Latest active year in the published data: 2026 (33 decisions)
  • Most common complaint theme: Delay In Claim Handling
  • Most common precedent signal: Cobs

Volume and outcome trajectory

Analysis

Aviva Life & Pensions UK Limited's decision trail runs from 2013 to 2026. That range gives enough public history to see whether complaint exposure has been broad-based or concentrated into certain years.

In the latest year represented here, Aviva Life & Pensions UK Limited appeared in 33 published decisions with an upheld rate of 24.2%.

  • 2026: 33 decisions, 24.2% upheld
  • 2025: 276 decisions, 34.1% upheld
  • 2024: 213 decisions, 28.2% upheld
  • 2023: 257 decisions, 39.3% upheld
  • 2022: 272 decisions, 26.5% upheld

Themes, products, and precedent signals

Analysis

Delay In Claim Handling is the strongest complaint-theme signal tied to Aviva Life & Pensions UK Limited in the published decisions. In this corpus, those themes are the most stable public proxy for complaint “type”.

Cobs, Disp, Consumer Credit Act 1974, and others are the most visible precedent signals in the firm’s published decisions. That gives extra context on the rules and fairness arguments appearing most often around the firm.

  • Investment and pensions: 798 decisions
  • Second complaint theme: Non-disclosure Or Misrepresentation
  • Second precedent signal: Disp

Representative cases

Recent published decisions in this slice

5 examples shown

DRN-645984603 Jul 2026Not upheld

Aviva Life & Pensions UK Limited · Insurance

For the reasons I’ve explained, I’m not upholding the complaint made about Aviva Life & Pensions UK Limited by Mr and Mrs W as trustees of the W trust. Under the rules of the Financial Ombudsman Service, I’m required to ask Mrs and Mrs W of the W Trust to accept or reject my decision before 31 July 2026.

View source decision
DRN-641509129 Jun 2026Not upheld

Aviva Life & Pensions UK Limited · Pensions and Annuities

Aviva Life & Pensions UK Limited should pay Mr H £150 for distress and inconvenience. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr H to accept or reject my decision before 27 July 2026.

View source decision
DRN-640212825 Jun 2026Not upheld

Aviva Life & Pensions UK Limited · Insurance

I do not uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr B to accept or reject my decision before 23 July 2026.

View source decision
DRN-617489817 Apr 2026Not upheld

Aviva Life & Pensions UK Limited · Pensions and Annuities

I don’t uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr B to accept or reject my decision before 15 May 2026.

View source decision
DRN-625721817 Apr 2026Not upheld

Aviva Life & Pensions UK Limited · Insurance

For the reasons I’ve given above, my final decision is that I don’t uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr P to accept or reject my decision before 15 May 2026.

View source decision