Firm analysis

Aviva Insurance Limited complaint analysis

A public analysis page covering published Financial Ombudsman decisions involving Aviva Insurance Limited, including outcome context, product mix, complaint themes, and representative cases.

Published decisions

4,918

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,485 upheld decisions

Page summary

4,918 published decisions involving Aviva Insurance Limited, with product mix, upheld-rate context, complaint themes, precedent signals, and representative cases.

Published decisions

4,918

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,485 upheld decisions

Latest published decision 24 Mar 2026

How to use this page

Read the metrics first, then the ranked view.

The top-line cards show scale and outcome context. The ranked view and representative decisions show where the slice is concentrated and what the published decision set actually looks like.

Published decisions

4,918

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,485 upheld decisions

Leading product

Insurance

2,701 decisions

Leading complaint theme

Delay In Claim Handling

587 tagged decisions

Aviva Insurance Limited at a glance

Analysis

Aviva Insurance Limited appears in 4,918 published decisions in this corpus. 30.2% of those decisions were upheld, which gives a public view of how often complaints involving this firm ended in a fully upheld outcome in the final published set.

Insurance is the firm’s clearest product exposure in the published decisions, with 2,701 decisions and an upheld rate of 33.3%.

  • Latest active year in the published data: 2026 (37 decisions)
  • Most common complaint theme: Delay In Claim Handling
  • Most common precedent signal: Icobs

Volume and outcome trajectory

Analysis

Aviva Insurance Limited's decision trail runs from 2013 to 2026. That range gives enough public history to see whether complaint exposure has been broad-based or concentrated into certain years.

In the latest year represented here, Aviva Insurance Limited appeared in 37 published decisions with an upheld rate of 35.1%.

  • 2026: 37 decisions, 35.1% upheld
  • 2025: 541 decisions, 31.6% upheld
  • 2024: 445 decisions, 39.8% upheld
  • 2023: 437 decisions, 33.4% upheld
  • 2022: 475 decisions, 35.8% upheld

Themes, products, and precedent signals

Analysis

Delay In Claim Handling is the strongest complaint-theme signal tied to Aviva Insurance Limited in the published decisions. In this corpus, those themes are the most stable public proxy for complaint “type”.

Icobs, Disp, Insurance Act 2015, and others are the most visible precedent signals in the firm’s published decisions. That gives extra context on the rules and fairness arguments appearing most often around the firm.

  • Insurance: 2,701 decisions
  • Second complaint theme: Policy Wording Ambiguity
  • Second precedent signal: Disp

Representative cases

Recent published decisions in this slice

5 examples shown

DRN-595402624 Mar 2026Not upheld

Aviva Insurance Limited · Insurance

My final decision is that I do not uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Ms C and Ms D and the estate of Mrs D to accept or reject my decision before 21 April 2026.

View source decision
DRN-607857924 Mar 2026Not upheld

Aviva Insurance Limited · Insurance

For the reasons I have given, it is my final decision that this complaint is not upheld. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr E to accept or reject my decision before 21 April 2026.

View source decision
DRN-624819324 Mar 2026Upheld

Aviva Insurance Limited · Insurance

My final decision is that I uphold this complaint. Aviva Insurance Limited should: • update the CUE record to show as bonus allowed, and • pay Mrs D £300 compensation.

View source decision
DRN-586184523 Mar 2026Not upheld

Aviva Insurance Limited · Insurance

For the reasons I’ve explained above, I don’t uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr D and Mrs D to accept or reject my decision before 20 April 2026.

View source decision
DRN-619788223 Mar 2026Not upheld

Aviva Insurance Limited · Insurance

For the reasons I set out above, it’s my final decision that I don’t uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask L to accept or reject my decision before 20 April 2026.

View source decision