Firm analysis

Aviva Insurance Limited complaint analysis

A public analysis page covering published Financial Ombudsman decisions involving Aviva Insurance Limited, including outcome context, product mix, complaint themes, and representative cases.

Published decisions

4,991

Firm-specific decision volume in the public corpus

Upheld rate

30.1%

1,504 upheld decisions

Page summary

4,991 published decisions involving Aviva Insurance Limited, with product mix, upheld-rate context, complaint themes, precedent signals, and representative cases.

Published decisions

4,991

Firm-specific decision volume in the public corpus

Upheld rate

30.1%

1,504 upheld decisions

Latest published decision 25 Aug 2026

How to use this page

Read the metrics first, then the ranked view.

The top-line cards show scale and outcome context. The ranked view and representative decisions show where the slice is concentrated and what the published decision set actually looks like.

Published decisions

4,991

Firm-specific decision volume in the public corpus

Upheld rate

30.1%

1,504 upheld decisions

Leading product

Insurance

2,774 decisions

Leading complaint theme

Delay In Claim Handling

614 tagged decisions

Aviva Insurance Limited at a glance

Analysis

Aviva Insurance Limited appears in 4,991 published decisions in this corpus. 30.1% of those decisions were upheld, which gives a public view of how often complaints involving this firm ended in a fully upheld outcome in the final published set.

Insurance is the firm’s clearest product exposure in the published decisions, with 2,774 decisions and an upheld rate of 33.1%.

  • Latest active year in the published data: 2026 (110 decisions)
  • Most common complaint theme: Delay In Claim Handling
  • Most common precedent signal: Icobs

Volume and outcome trajectory

Analysis

Aviva Insurance Limited's decision trail runs from 2013 to 2026. That range gives enough public history to see whether complaint exposure has been broad-based or concentrated into certain years.

In the latest year represented here, Aviva Insurance Limited appeared in 110 published decisions with an upheld rate of 29.1%.

  • 2026: 110 decisions, 29.1% upheld
  • 2025: 541 decisions, 31.6% upheld
  • 2024: 445 decisions, 39.8% upheld
  • 2023: 437 decisions, 33.4% upheld
  • 2022: 475 decisions, 35.8% upheld

Themes, products, and precedent signals

Analysis

Delay In Claim Handling is the strongest complaint-theme signal tied to Aviva Insurance Limited in the published decisions. In this corpus, those themes are the most stable public proxy for complaint “type”.

Icobs, Disp, Insurance Act 2015, and others are the most visible precedent signals in the firm’s published decisions. That gives extra context on the rules and fairness arguments appearing most often around the firm.

  • Insurance: 2,774 decisions
  • Second complaint theme: Policy Wording Ambiguity
  • Second precedent signal: Disp

Representative cases

Recent published decisions in this slice

5 examples shown

DRN-642263125 Aug 2026Upheld

Aviva Insurance Limited · Insurance

I uphold this complaint. I require Aviva to pay a total of £250 compensation.

View source decision
DRN-641176424 Aug 2026Upheld

Aviva Insurance Limited · Insurance

My final decision is that I uphold this complaint in part. Aviva Insurance Limited should: • pay Mrs V a total of £300 compensation for the distress, inconvenience and loss of expectation she was caused.

View source decision
DRN-645523324 Aug 2026Not upheld

Aviva Insurance Limited · Insurance

I do not uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask B to accept or reject my decision before 21 September 2026.

View source decision
DRN-646678024 Aug 2026Upheld

Aviva Insurance Limited · Insurance

I uphold this complaint and require Aviva Insurance Limited to put things right in the way described above. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr T to accept or reject my decision before 21 September 2026.

View source decision
DRN-642492622 Aug 2026Not upheld

Aviva Insurance Limited · Insurance

My final decision is that I uphold this complaint. I require Aviva Insurance Limited to pay Mrs P £100 compensation for distress and inconvenience (plus the £175 it offered initially, so £275 in total).

View source decision