Firm analysis

Aviva Insurance Limited complaint analysis

A public analysis page covering published Financial Ombudsman decisions involving Aviva Insurance Limited, including outcome context, product mix, complaint themes, and representative cases.

Page summary

4,886 published decisions involving Aviva Insurance Limited, with product mix, upheld-rate context, complaint themes, precedent signals, and representative cases.

Published decisions

4,886

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,476 upheld decisions

Latest published decision 02 Feb 2026

Published decisions

4,886

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,476 upheld decisions

Leading product

Insurance

2,669 decisions

Leading complaint theme

Delay In Claim Handling

571 tagged decisions

Aviva Insurance Limited at a glance

Aviva Insurance Limited appears in 4,886 published decisions in this corpus. 30.2% of those decisions were upheld, which gives a public view of how often complaints involving this firm ended in a fully upheld outcome in the final published set.

Insurance is the firm’s clearest product exposure in the published decisions, with 2,669 decisions and an upheld rate of 33.3%.

  • Latest active year in the published data: 2026 (5 decisions)
  • Most common complaint theme: Delay In Claim Handling
  • Most common precedent signal: Icobs

Volume and outcome trajectory

Aviva Insurance Limited's decision trail runs from 2013 to 2026. That range gives enough public history to see whether complaint exposure has been broad-based or concentrated into certain years.

In the latest year represented here, Aviva Insurance Limited appeared in 5 published decisions with an upheld rate of 80.0%.

  • 2026: 5 decisions, 80.0% upheld
  • 2025: 541 decisions, 31.6% upheld
  • 2024: 445 decisions, 39.8% upheld
  • 2023: 437 decisions, 33.4% upheld
  • 2022: 475 decisions, 35.8% upheld

Themes, products, and precedent signals

Delay In Claim Handling is the strongest complaint-theme signal tied to Aviva Insurance Limited in the published decisions. In this corpus, those themes are the most stable public proxy for complaint “type”.

Icobs, Disp, Insurance Act 2015, and others are the most visible precedent signals in the firm’s published decisions. That gives extra context on the rules and fairness arguments appearing most often around the firm.

  • Insurance: 2,669 decisions
  • Second complaint theme: Policy Wording Ambiguity
  • Second precedent signal: Disp

Representative cases

Recent published decisions in this slice

5 examples shown

DRN-581701602 Feb 2026Upheld

Aviva Insurance Limited · Insurance

For the reasons I’ve set out above, it’s my final decision that I uphold this complaint and I require Aviva Insurance Limited to refund the £60 she paid to buy heaters for her tenants. It can require Miss S to show she bought these in the relevant time period.

View source decision
DRN-583746302 Feb 2026Not upheld

Aviva Insurance Limited · Insurance

For the reasons I’ve explained above, I don’t uphold Mr and Mrs A’s complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr A and Mrs A to accept or reject my decision before 2 March 2026.

View source decision
DRN-611918802 Feb 2026Upheld

Aviva Insurance Limited · Insurance

I’m upholding Mr B’s complaint about Aviva Insurance Limited, and I direct it to put things right in the way I’ve outlined above. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr B to accept or reject my decision before 2 March 2026.

View source decision
DRN-595697230 Jan 2026Upheld

Aviva Insurance Limited · Insurance

I’ve decided to uphold this complaint. Aviva Insurance Limited will need to put things right by paying Mr K £250.

View source decision
DRN-569096629 Jan 2026Upheld

Aviva Insurance Limited · Insurance

My final decision is that I uphold the complaint and order Aviva Insurance Limited to: • Reassess the claim and either repair the car in line with the July 2025 engineer’s report or declare it a total loss and settle in line with the remaining policy terms. • Refund Mr B £228 for the April 2025 ‘Vehicle health check report’, plus interest at 8% simple per year from the date of payment to the date of settlement.

View source decision