Firm analysis

Aviva Insurance Limited complaint analysis

A public analysis page covering published Financial Ombudsman decisions involving Aviva Insurance Limited, including outcome context, product mix, complaint themes, and representative cases.

Published decisions

4,940

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,491 upheld decisions

Page summary

4,940 published decisions involving Aviva Insurance Limited, with product mix, upheld-rate context, complaint themes, precedent signals, and representative cases.

Published decisions

4,940

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,491 upheld decisions

Latest published decision 21 Apr 2026

How to use this page

Read the metrics first, then the ranked view.

The top-line cards show scale and outcome context. The ranked view and representative decisions show where the slice is concentrated and what the published decision set actually looks like.

Published decisions

4,940

Firm-specific decision volume in the public corpus

Upheld rate

30.2%

1,491 upheld decisions

Leading product

Insurance

2,723 decisions

Leading complaint theme

Delay In Claim Handling

595 tagged decisions

Aviva Insurance Limited at a glance

Analysis

Aviva Insurance Limited appears in 4,940 published decisions in this corpus. 30.2% of those decisions were upheld, which gives a public view of how often complaints involving this firm ended in a fully upheld outcome in the final published set.

Insurance is the firm’s clearest product exposure in the published decisions, with 2,723 decisions and an upheld rate of 33.2%.

  • Latest active year in the published data: 2026 (59 decisions)
  • Most common complaint theme: Delay In Claim Handling
  • Most common precedent signal: Icobs

Volume and outcome trajectory

Analysis

Aviva Insurance Limited's decision trail runs from 2013 to 2026. That range gives enough public history to see whether complaint exposure has been broad-based or concentrated into certain years.

In the latest year represented here, Aviva Insurance Limited appeared in 59 published decisions with an upheld rate of 32.2%.

  • 2026: 59 decisions, 32.2% upheld
  • 2025: 541 decisions, 31.6% upheld
  • 2024: 445 decisions, 39.8% upheld
  • 2023: 437 decisions, 33.4% upheld
  • 2022: 475 decisions, 35.8% upheld

Themes, products, and precedent signals

Analysis

Delay In Claim Handling is the strongest complaint-theme signal tied to Aviva Insurance Limited in the published decisions. In this corpus, those themes are the most stable public proxy for complaint “type”.

Icobs, Disp, Insurance Act 2015, and others are the most visible precedent signals in the firm’s published decisions. That gives extra context on the rules and fairness arguments appearing most often around the firm.

  • Insurance: 2,723 decisions
  • Second complaint theme: Policy Wording Ambiguity
  • Second precedent signal: Disp

Representative cases

Recent published decisions in this slice

5 examples shown

DRN-617531321 Apr 2026Not upheld

Aviva Insurance Limited · Insurance

I do not uphold this complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask E to accept or reject my decision before 19 May 2026.

View source decision
DRN-623566521 Apr 2026Upheld

Aviva Insurance Limited · Insurance

For the reasons set out above, I uphold this complaint and direct Aviva Insurance Limited to pay Mr L a total of £150 compensation. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr L to accept or reject my decision before 19 May 2026.

View source decision
DRN-628857821 Apr 2026Not upheld

Aviva Insurance Limited · Insurance

Aviva Insurance Limited has already made an offer to pay £400 compensation. I find this offer is fair in all the circumstances.

View source decision
DRN-629689521 Apr 2026Not upheld

Aviva Insurance Limited · Insurance

My final decision is that I don’t uphold Mr and Mrs R’s complaint. Under the rules of the Financial Ombudsman Service, I’m required to ask Mr and Mrs R to accept or reject my decision before 19 May 2026.

View source decision
DRN-592830720 Apr 2026Not upheld

Aviva Insurance Limited · Insurance

My final decision is that I don’t uphold this complaint. I don’t require Aviva Insurance Limited to do anymore.

View source decision